X / Twitter

X is where most crypto influencer marketing happens, and also where inflated numbers are easiest to fake. Followers can be bought, replies can be farmed, and the impressions on a paid post say little about who actually read it.

This topic collects our guides to Twitter influencer marketing on X. The Twitter audit is a step-by-step method to check any account for fake followers, bot replies and unusual growth. The influencer vetting checklist adds 15 checks to run before you pay, from audience quality and engagement patterns to brand safety and past sponsored posts. The guide to spotting fake influencers lists the red flags that come up most often. And the campaign walkthrough shows how our team runs a managed campaign on X: how we pick creators and what results to expect.

Oznaka scans creators on X only, so this is the platform we know best: how to read an account's profile details, replies and follower history, what a healthy engagement pattern looks like, and which signals tell you more than the follower count.