Audience quality

Audience quality is the share of an influencer's followers and engagement that comes from real people who could become your users. Two accounts with the same follower count and the same price can differ sharply on it, and that difference decides whether a campaign brings signups or only views.

The articles in this topic show how to check it before you pay. The guide to spotting fake influencers covers the common types, from bought followers to farmed engagement, and the red flags that give them away. The Twitter audit is a step-by-step method for checking any X account for bot followers, farmed replies and growth anomalies. The influencer vetting checklist turns it all into 15 checks you can run on every creator on your shortlist.

Most of these checks need no special tools: you can do them by hand in a few minutes per account. Doing them for fifty creators is where it gets slow, and that is the part Oznaka automates by scanning each account and scoring how real its audience is.