Campaign planning
How to plan an influencer campaign that brings users: the payment model, the brief, creator checks and tracking.
Most influencer campaigns that fail were decided before the first post went live: the wrong creators, a brief with no clear goal, a payment model that rewards reach instead of results, and no way to tell which post brought which user.
The articles in this topic cover the planning side of an influencer marketing campaign in crypto. You will find a comparison of paid posts and affiliate deals, with how payouts, tracking and risk differ; a breakdown of why a KOL campaign can collect views but no users, and what to fix in the brief and the tracking; a guide to spotting fake influencers before they make the shortlist; and a walkthrough of how our team plans and runs campaigns for clients.
Use them before you send the first DM. Decide what counts as a result (signups, deposits or wallet connections, not impressions), check every creator on the list, give each creator their own tracking link, and pick the payment model that matches the risk you are willing to take. It takes more time up front and saves the budget that would otherwise go to accounts whose audience was never going to convert.
Crypto Creator Pricing Report 2026: What 1,051 Creators on X Charge, and How to Negotiate
We asked 1,051 crypto creators on X what they charge. Median price per post by follower count, package discounts, room to negotiate, how creators want to be paid, and a practical guide to pricing a deal.
Why Influencers Post About Your Product Without Understanding It, and How to Fix That Before You Pay
Paid creators who get your product wrong were usually the wrong pick. How to choose creators who already talk about your space, get them to use the product, and brief and review posts without killing their voice.
Influencer Brief Template for X (With a Filled-In Example)
Free influencer brief template for X: goal, key message, do's and don'ts, disclosure, deadlines, and approval steps, with a filled-in crypto example.
Influencer vs Affiliate Marketing: Which Fits Crypto?
Influencer vs affiliate marketing for crypto and Web3: how payouts, tracking and risk differ, when to combine them, and which one fits your launch.
Why Your KOL Campaign Got Views but No Users
Crypto teams keep paying for KOL posts that get views and no sign-ups. Eight reasons it happens, how to tell which one hit you, and what to change next time.
How Oznaka Runs Influencer Campaigns
Oznaka is a creator search and vetting tool. If you also need execution, our team runs the campaign for you. Here's how it works, what it costs, and what we won't promise.
How to Spot Fake Influencers
11 red flags of fake influencers on X, Instagram, and YouTube: bot followers, engagement pods, bought spikes. Plus a 5-minute check before you pay.
Find creators who fit your next campaign.
Start with your audience, your niche, and the outcome you want to achieve.