Crypto marketing
Influencer and KOL marketing for crypto projects: how to choose creators, what to pay them, and how to tell if it worked.
Crypto marketing runs on attention that is easy to buy and hard to verify. A post from a large account can bring thousands of views and no wallets, signups or trades, because part of the audience is bots, farmed engagement or people who will never use your product.
These articles cover the influencer and KOL side of crypto marketing: what a KOL is and how creators are tiered and priced, when an affiliate deal makes more sense than a flat fee per post, how to spot fake influencers and vet an account before you pay, and why a campaign can trend on X and still bring no users. One piece walks through how our team runs managed campaigns for clients: how we pick creators and what results to expect.
They are written for the people who sign off on the budget or build the creator list: marketing and growth leads at crypto and Web3 projects, in-house KOL managers, and agencies. The focus is on checks you can run yourself and numbers you can ask a creator for, not general advice about building a community.
Crypto Creator Pricing Report 2026: What 1,051 Creators on X Charge, and How to Negotiate
We asked 1,051 crypto creators on X what they charge. Median price per post by follower count, package discounts, room to negotiate, how creators want to be paid, and a practical guide to pricing a deal.
Why Influencers Post About Your Product Without Understanding It, and How to Fix That Before You Pay
Paid creators who get your product wrong were usually the wrong pick. How to choose creators who already talk about your space, get them to use the product, and brief and review posts without killing their voice.
Influencer Brief Template for X (With a Filled-In Example)
Free influencer brief template for X: goal, key message, do's and don'ts, disclosure, deadlines, and approval steps, with a filled-in crypto example.
What Is a KOL in Crypto
KOL means Key Opinion Leader. What it means in crypto, how KOL tiers and rates work, how KOLs differ from influencers, and how to vet one.
Influencer vs Affiliate Marketing: Which Fits Crypto?
Influencer vs affiliate marketing for crypto and Web3: how payouts, tracking and risk differ, when to combine them, and which one fits your launch.
Why Your KOL Campaign Got Views but No Users
Crypto teams keep paying for KOL posts that get views and no sign-ups. Eight reasons it happens, how to tell which one hit you, and what to change next time.
How Oznaka Runs Influencer Campaigns
Oznaka is a creator search and vetting tool. If you also need execution, our team runs the campaign for you. Here's how it works, what it costs, and what we won't promise.
Influencer Vetting Checklist
A 15-point influencer vetting checklist for crypto, iGaming and fintech teams: audience quality, engagement fraud, brand safety and past promos.
How to Spot Fake Influencers
11 red flags of fake influencers on X, Instagram, and YouTube: bot followers, engagement pods, bought spikes. Plus a 5-minute check before you pay.
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