Creator discovery
Where to find crypto influencers and KOLs who fit your niche, and how to build a shortlist worth paying for.
Why Influencers Post About Your Product Without Understanding It, and How to Fix That Before You Pay
Paid creators who get your product wrong were usually the wrong pick. How to choose creators who already talk about your space, get them to use the product, and brief and review posts without killing their voice.
What Is a KOL in Crypto
KOL means Key Opinion Leader. What it means in crypto, how KOL tiers and rates work, how KOLs differ from influencers, and how to vet one.
How to Spot Fake Influencers
11 red flags of fake influencers on X, Instagram, and YouTube: bot followers, engagement pods, bought spikes. Plus a 5-minute check before you pay.
Find creators who fit your next campaign.
Start with your audience, your niche, and the outcome you want to achieve.